EMERGING DESIGNER

Nekia Hattley

IN THIS FEATURE: Meet Nekia Hattley Fashion Focus

a'ire International Couture is a new Los Angeles based high-end couture clothing line for women and men, promoting individualism, art, and fantasy.

Ja`ire International Couture (aka Ja`ire, JIC and Ja'ireIC) was founded by fashion designer extraordinaire Nekia Hattley of Los Angeles, California. The name Ja`ire is inspired by Nekia’s sister, now business partner and marketing director, who is the muse for the upscale couture clothing line for women and men. To Nekia, Ja`ire (her sister) represents all the qualities that fashion should capture: beauty, fun, uniqueness, craziness, creativity, and most of all sexiness. On its own Ja`ire means enlightenment, a perfect reflection of how the designs of Ja`ire guarantee its customers to enlighten any room they enter. “Ja`ire makes you the celebrity in a room full of celebrities.”

Ja`ireIC’s unique designs and special attention to detail symbolizes all the unique qualities of each individual that wears Ja`ire and sets its designs apart from all others. Inspired by ancient Egyptian art and the Seventies, Ja`ire caters to each and every individual that is tired of the norm and craves to stand out, be admired and desired.

With the exclusivity and creativity of designs by Ja`ire, the brand is also a favorite among the entertainment industry, performers, and celebrities. The designs continue to create a new definition of fashion as JIC makes leather and pin-stripe feminine, uses accessories to create an entire ensemble, and makes upholstery fabric a fashion favorite. Ja`ireIC also specializes in styling, image consulting, and personal shopping. Each piece of Ja`ire is created on a small production scale so that Ja`ire’s customer always has the freedom of feeling unique. On top of that, all creations are designed exclusively by Nekia Hattley.

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